Premium Partner: one year strategic marketing plan, blog & Substack implementation, Pinterest marketing, email design and copywriting, wholesale gifting campaigns, thought leadership, content guidelines, and more.
Eleanor Leftwich was founded on the principles of sustainability and creating pieces meant to last a lifetime, what designer and CEO Eleanor Leftwich calls “future vintage.” After a wildly successful first year of business, Eleanor Leftiwich approached us to help her continue growing while also expanding marketing efforts and overall brand awareness. Her unique business model presented a modicum of unique obstacles. The challenge: when pieces are not available all the time, how do you develop consistent sales and stay top of mind for your audience?
Find Your Uniform.
With this question in mind, Eleanor Leftwich looked to us to help fill the gaps and integrate thoughtful storytelling and additional revenue streams. Before we could dive into that though, we had to carefully plan for how to integrate a slew of new initiatives without diluting the overall goal to increase sales. Let’s dive into our approach.
First things first: address the brand’s foundation & position Eleanor Leftwich as a thought leader in the world of sustainable fashion.
While Eleanor Leftwich came to us with a rock solid visual identity foundational messaging, there were a few other critical elements of the brand that needed to be addressed before we started implementing new platforms and storytelling tactics. Here’s what we did…
Create a year long strategic marketing plan to guide all branding and marketing efforts
Establish content guidelines that outline the function and role of every content platform used by the brand (Instagram, Substack, Website Blog, Klaviyo, LinkedIn, and Pinterest).
Expand on the expertise of Eleanor Leftwich and other key differentiators that set the brand apart from other competitors
Once that was settled, it was time to start implementing new content and storytelling tactics. Here’s what came next…
Implementing a Substack
Implementing Pinterest marketing
Executing a wholesaler gifting campaign
Here’s what’s still to come…
Paid Google Ads
Pinterest advertising
So much more!
Stay tuned to see what’s next for Eleanor Leftwich!
Are you interested in being our next Premium Partner?
Fill out our inquiry form to tell us a little more about you and your business and schedule a call with us!
