H-I-N-G-E
An intentional, in-depth and collaborative 5-step branding process
HOST A STRATEGY SESSION
- IDENTIFY THE VIBE -
NARROW THE FOCUS -
GENERATE CONCEPTS -
ESTABLISH THE BRAND BLUEPRINT -
HOST A STRATEGY SESSION - IDENTIFY THE VIBE - NARROW THE FOCUS - GENERATE CONCEPTS - ESTABLISH THE BRAND BLUEPRINT -
Host A Strategy Session
Beginning with market research, you will receive the undivided attention of experts in graphic design, copywriting, web development, and digital media for an in-depth strategy session.
In our strategy sessions, we ask intentional questions that unearth those special parts about you and your business as well as your ideal clients; the essence, nuances and the nitty gritty.
Our goal is to connect the dots between the two and to provide clarity moving forward as we craft the foundation for both your visual brand and messaging.
Identify The Vibe
This is where the fun really starts. In this step you can be as involved as you want to be.
We create a collaborative, private Pinterest board and we start gathering inspiration based off the ideas from our strategy session.
We love it when clients add and make comments to this board, but we also understand sometimes you want to be hands-off.
As we collect ideas for your visual brand, our minds (and pens) are at work setting the tone for your brand’s vision, mission, and values.
Narrow The Focus
Once that pin board comes together, we’ll present you with “style-scapes” based off the inspirations. You can pick and choose aspects of each board, and the feedback from this really starts to shape the visual brand.
Along with the stylescapes, you will get a first look at your brand vision, mission, and values. Receiving feedback on these elements help guide us as we continue to craft the other pieces of your brand messaging.
Generate Concepts
This is our favorite part. We’ve found your voice and personality and now we're designing the logo and crafting core brand copy.
We present you with a few concepts and mock each of them up on a piece of collateral so you can envision it with your brand.
In this step, you will also receive the first draft of your customer journey, brand voice, personality, and content pillars as well as revisions on your vision, mission, and values. Essentially, it is everything your team needs to guide your brand messaging.
You share your feedback and we refine until it's perfect (typically between 2-3 rounds of edits).
Establish The Brand Blueprint
In this final step, it’s all coming together! We take everything we’ve created and present you with your very own Brand Blueprint. This document serves as the foundation of your brand and will guide all future branding and marketing efforts.
In this document, you will find the Vision Statement, Mission Statement, Values + Explanations, Brand Voice and Personality, Customer Journey Outline, Content Pillars, a complete Logo Suite, Color Palette, Font Pairings, and Two Brand Patterns. All logo files and assets (in full color + white) will be sent to you as the bow on top!
