Gently's pure and sustainable herbal remedies offer a safe escape from conventional products, empowering every body to live gently.
The founder of Gently, Kristen Dunning, reached out to our team with a quick turnaround time and a big dream in sight. Though the thought of completely rebranding Gently in two weeks felt daunting, the potential for this brand was endless! And we're so thankful we accepted the challenge because working with Kristen has been one of the highlights of our year.
Live Gently.
Premiering on Shark Tank in 2023,
Gently experienced significant growth in the months leading up to our partnership, but there was one roadblock Kristen kept running into; her packaging. Recieving feedback from wholesalers, Kristin decided it was time for a change. Which is where we very happily entered the scene.
Here's what we did…
We completed our Brand Basis package with Kristen, setting the foundation with market research and intentional messaging, then live edited logo concepts and hand-drawn elements to bring her brand to life.
Preview a snippet from her Brand Blueprint below.
From there, we worked with Kristen's team to ideate new names for each SKU and design new packaging.
Once those elements were finalized, we planned, styled, shot and edited a lifestyle/ product content shoot for the new brand launch.
Finally, we brought all of these elements together to redesign her shopify website.
