Project Scope: brand strategy, brand messaging, logo updates, custom website copy, Canva Pro set up, Klayvio set up, print collateral design, retail email package.
Magnifying women’s confidence and beauty.
Hermosa is a vibrant, Southern jewelry and lifestyle brand dedicated to inspiring customer to look and feel their best.
Experiencing significant growth and subtle shifts in her business in recent years, founder Haley Holzworth wanted to update and elevate Hermosa’s branding to reflect its evolution.
Throughout our time together, we helped Hermosa both define their brand identity and communicate with their customers in new and beautiful ways.
Here’s what we did…
Our goal was to maintain Hermosa’s brand equity, while elevating both the messaging and visuals to reflect the brand’s evolution. So we…
Hosted a brand strategy session to understand the brand’s audience, purpose, pain points, and evolution.
Developed logo and design concepts that were simple, modern, and could be easily recognized across multiple platforms. Then, we expanded their rich color palette and cleaned up their typography.
Updated the foundational brand messaging and wrote custom website copy.
Implemented the new branding elements across all touch points; website, print collateral, social media, and email marketing.
Here’s how it went…
We created an in-depth Brand Blueprint with detailed messaging insights to guide future content creation and marketing materials. We also created a full brand suite with a wide variety of badges, icons, colors, and logo variations so she would be able to produce brand-consistent content on her own.
We created branded print materials and social media templates, so that every part of a customer’s experience was brand consistent both virtually and in store.
Our team completed our Retail Email Package, including the design and set up of a welcome series, post-purchase email flow, abandonment emails, as well as additional templates for her team to utilize in the future.
We set up her complete brand kits in both Canva Pro and Klayvio, so that she would be able to create branded emails, social media posts, and print materials herself without having to outsource or hire others to create professional looking content.
Are you interested in launching a new brand or creating a new look for your existing brand?
Fill out our brief inquiry form to tell us more about you and your business and schedule a call with us!
