Laura Templin creates exceptional apparel that helps women show up confidently in real life moments.
Founder, Laura Templin, approached our team because her swimwear business was expanding, but lacked a strong brand foundation to help her “ride the wave” toward the next iteration of her business.
Completing our Brand Basis Package, LT Swimwear transformed into Laura Templin, an apparel brand with its founder positioned as a thought leader in the industry. We worked together to uncover Laura’s true differentiators (which we experienced ourselves the second we tried on her swimsuits), crafting a strong message and visual identity that connected her to her ideal customers.
Find power in the right fit.
Here’s how it went…
We created an in-depth Brand Blueprint with detailed messaging insights to guide future content creation and marketing materials. We also created a full brand suite with a wide variety of badges, icons, colors, and logo variations so she would be able to produce brand-consistent content on her own.
We designed branded ribbons and tags, so that every part of a customer’s experience was brand consistent both virtually and in stores.
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