Project Scope: Premium Partner, website design, email marketing, Shopify setup, social media consultation, SMS marketing, Klaviyo setup, Canva Pro setup, brand photography, SEO, influencer marketing, and more.
Smith & Co. Jewel Design was founded during the pandemic by the designer of the Original City Girl Hoop, Smith Dickens. Her business exploded in the wholesale market, and within two years of launching, Smith & Co.’s signature hoops could be found in over 400 boutiques nationwide.
Smith reached out to us with a mission to increase her direct-to-consumer sales, and she didn’t want to miss out on a single opportunity to make the most of it. With such a big goal, she chose our Premium Partnership so that we could address every aspect of her brand and marketing strategy over the course of a year, and the results were even better than we’d hoped for.
Life is heavy. Accessorize lightly.
Here’s what we did…
After kicking off our partnership with an all-day brand strategy session to inform our year together, we implemented…
A brand refresh complete with updated color palettes, fonts, gradients, and patterns
A new direct-to-consumer website
Email marketing and automated flows
SMS marketing
Social media consulting
Product photography
Here’s how it went…
Direct-to-Consumer sales increased by 54.9%
Website visits increased by 35.8%
Emails alone added nearly $30,000 of revenue in six months
Her email list size DOUBLED.
She made 93% of her prior annual direct-to-consumer sales in less than seven months!
See more highlights from this project…
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