Whipping up variations for brands.
The Project:
Brand Boost + Blush Package
The Brief:
MK came to us looking for a more sophisticated logo with the hopes of giving her branding an edge. With plenty of product and packaging opportunities to display her brand, we added multiple logo variations to her brand guidelines so that she had collateral for every need. In addition to the new logo and variations, we updated her fonts and colors to complete the rebrand.
The Deliverables:
8 logo variations, 4 page Brand Guidelines
Our first order of business was tweaking the logo so that it remained recognizable, but cleaner and with a new level of professionalism. In doing so, we kept in mind where the logo would be used most and focused our designs toward packaging purposes.
Our team also developed a new sub logo for one of In The Curious Kitchen’s new products, Just Add Bourbon. The goal was to make this logo consistent with the others, but with the purpose of being used separately for its own product packaging. Check out the end results!
